Ski and Snowboards Start at $109.99 With Any Mountain's Junior Trade In Program

19 September 2013
Berkeley, Calif., Sept. 18, 2013—The single best deal for California’s junior skiers and snowboarders is the Junior Trade In program that has been going strong in the Bay Area for more than seven years. The budget-friendly program was created for skiing and riding families to have better access to annually updated equipment. Junior Trade In is available for California kids at all eight Any Mountain store locations throughout the Bay Area including Corte Madera, Redwood City, Concord, San Jose, Dublin, Berkeley, Fremont, and Roseville.

This uniquely affordable program insures that children can be in properly fitted and sized equipment year-after-year at a price considerably below the cost of multiple daily rentals. A complete set of used equipment including skis, boots and bindings is available for $109.99 for the first year of participation in Junior Trade In and includes the $10 mandatory binding check. After the first season, the cost for a complete package drops 50 percent--to $54.99 per year. While supplies last, equipment can be exchanged as often as needed during the season to make sure the size and fit remains comfortable—at no additional cost. Each year, kids return their gear and then get a refit into a different set of used equipment for the upcoming season. The deal remains in effect for as long as the child continues to participate in the Any Mountain Junior Trade In program.

Junior Trade In is also available on new equipment with packages starting at $229.99 for the first year and that includes a $15 new ski set up fee. Equipment returned the next season receives a 50 percent discount towards another new junior package—for $114.99 per year including the mandatory adjustment. If kids love their gear or don’t grow very much, families have the option of keeping their child’s equipment for an additional season and then returning it after two seasons for a 30 percent discount towards another new junior equipment package.  
Similar deals are available for snowboarders with prices starting at $109.99 for used equipment and $229.99 for new equipment. Prices include a full snowboard setup with boots, bindings, and deck.  For Year 2 and beyond, the price is $54.99 for used and $114.99 for a new snowboard set up each year. For both skis and snowboards, the 50 percent discount goes into effect the second year.

“For kids to have a great day on the slopes, they need to be in properly fitted and sized equipment,” explains Bruno Gotzmer, regional manager for the Any Mountain stores.  “For thousands of California families, the affordability and flexibility of this program allows parents to enjoy the convenience of a single visit to the ski shop each year while having the confidence that their child is on equipment that is matched to their age, weight and ability for the entire season,” he adds.

Junior Trade In is currently measuring and fitting kids at all Any Mountain locations with full inventory.  For the widest selection, families are encouraged to get their children fitted before the holiday season. For more information, go to
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Joan Christensen

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