Maximizing Deals at Annual Ski Rex Labor Day Sale

19 August 2013
Denver, Colo., Aug. 5, 2013—Literally tons of skis, snowboards, clothing and accessories will be 30-75 percent off at the annual SKI REX sale that kicks off Labor Day weekend at the four Colorado Ski & Golf locations, Boulder Ski Deals, and Colorado Ski & Sports in Park Meadows. In addition to overstocked and specially purchased inventory from last season, Ski Rex is also the opportunity to get the latest gear and models for the 2013-14 season at pre-season prices. To get the best value and the best pricing, smart shopping is critical.
Shopping strategies:
  • Do your homework – whether you are looking for new skis, a board, boots, clothing, helmets, goggles or other accessories, do some pre-shopping research online to get information and reviews on the items you are considering. Keep in mind your individual needs and ability levels—not necessarily what a celebrity is endorsing.
  • Have a plan – Know what equipment or clothing you are looking for and head for those sections first to get first dibs on the best selection and pricing on models and sizes.
  • Ask for help – The Ski & Golf staff gets support from industry manufacturing representatives during the sale and both staff members and reps are avid skiers and riders and can provide useful advice on matching you to the gear that is best for you and your intended terrain and usage.
  • Come later in the day – the crowds usually subside by early afternoon leaving plenty of equipment to choose from but lots more room for browsing and staff availability for questions and guidance.
  • Try it on – this is especially true for boots but also applies to clothing. Bring a pair of favorite ski socks to get a real fit and take advantage of free boot fitting service and three-time guarantee to get the right boots with the right fit.
  • Stay open to options – even if you have your heart set on a certain board, boots, or skis, if your size isn’t available, talk to a rep and find out if a very similar style or model would work as well, or better, for you.
  • For boot purchases, focus on fit, not color or style – a great fit trumps fashion considerations when it comes to boots. A bad fit makes for disappointing on slope performance and enjoyment.
  • Pay attention – your shopping list may have only one or two items but after pinning down those essential purchases, keep a sharp eye out for deep discounts on things that need replacing or upgrading like gloves, helmets, eye protection, and fleece jackets and get them now when the discounts are deepest.
The Aurora Colorado Ski & Golf store under the big tent is the highest concentration of goods but sale items and prices are available at all locations beginning Saturday, Aug. 31 and continuing through Sunday, Sept. 15, 2013. Epic passes for Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin will also be on sale at all store locations.

Saturday, Aug. 31 from 9am to 6pm
Sunday, Sept. 1 from 10am to 5pm
Labor Day Monday (Sept. 2) from 10am to 5pm.

Sale prices remain in effect through Sunday, Sept. 15 at all these stores:
2650 S. Havana, Aurora
7715 Wadsworth, Arvada
8100 W. Crestline, Littleton
2454 Montebello Square Drive, Colorado Springs
8691 Park Meadows Center Drive, Lone Tree
Boulder Ski Deals - 2525 Arapahoe Avenue, Boulder
Top picks this year:
Shoppers looking for the hottest items at the best prices can snag some of the special purchases on alpine skis from Volkl, Rossignol and other top vendors with discounts starting at 40 percent. For boarders, the Ride Canvas and Antic snowboards are up to 55 percent off retail. For on-hill fashion and comfort, a wide selection of outerwear based on special purchases and closeouts from Ride, Obermeyer, Salomon, Burton and The North Face will also qualify as best deals.
Junior Trade In Program
Junior Trade In, the 26-year old budget-friendly equipment exchange program for kids ages 4-18, is also available during SKI REX. A complete set of used equipment including skis, boots, bindings and a safety binding check is $99.99 for the entire season. Equipment can be returned the following year at the end of the 2014 season and parents can refit their kids into a different set of used equipment for the next season.  The net cost per child after the first year is $49.99 per year!  The Junior Trade-In is also available on new equipment starting at $199.99. Equipment returned by March 31gets a 50 percent discount on next year’s equipment--$99.99/year after the first year!  Junior Trade In is also available for snowboarders with a slightly higher rate for used equipment--$109.99 for a full snowboard setup that includes boots and deck; new gear starts at $199.99.
Ski and Snowboard Recycling
For the sixth consecutive year, all Ski Rex stores are offering onsite ski and snowboard recycling for skiers and riders to drop off unwanted skis, snowboards, cross-country skis, boots, poles and bindings.  Equipment in good condition is donated to charitable domestic programs. Equipment that isn’t safe or usable is transported to a recycling facility.  A small fee is added to the purchase of new adult skis, snowboards and boots to help defray the costs.

All SKI REX purchases include the Colorado Ski & Golf guarantee of complete satisfaction.  If shoppers aren’t satisfied with their new skis, board or boots after three days on the slopes, they can exchange it.  Plus, SKI REX prices are guaranteed the lowest in the nation.  If shoppers find a lower price on a sale item elsewhere, Colorado Ski & Golf stores will beat it.

For additional details, visit
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Joan Christensen

Phone: (970) 509-0710
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