Free Bike Expo Featuring New Electric Bikes at Aurora Bicycle Village

19 April 2017
  • New electric bikes and mountain bikes available for free demos
  • Information and registration for children’s free Learn to Bike program
  • Kids Trade Up – 50 percent of the original purchase price towards any new kid’s bike when bought at any Bicycle Village in previous two years
  • All bike purchases include free lifetime tune-ups and adjustments
DENVER, Colo. – April 19, 2017 – For one weekend only, May 6-7, cycling enthusiasts of all ages can check out the annual festival-style Bike Expo at Bicycle Village in Aurora. Highlighting the event is a selection of the newest electric-assist bikes, or e-bikes, that visitors can demo for free. E-bikes are already getting plenty of buzz among urban dwelling millennials who use these bikes extensively for commuting as well as cyclists who appreciate the energy boost on hills or long rides. Electric bikes are trending throughout cycling and the free demo weekend is an ideal time to see and experience the new technology. Equipped with a small lithium battery and pedal assist, e-bikes still require pedaling and deliver aerobic exercise but are ideal for riders on a long route or pedaling uphill.
“The initial reaction to e-bikes has been enthusiastic,” explains Jon Jeunette, divisional merchandise manager for Bicycle Village. “Daily commuters love them for making their trips to work a bit faster while cyclists who have dropped out of the sport or those with joint replacements love getting back onto a bike and being able to access longer routes and hillier terrain.”
Adding to the Bike Expo atmosphere, vendors from a variety of bike and accessory manufacturers will be on site with information about the latest innovations in equipment, gear, and clothing. Representatives from various regional biking associations and summer bike racing events will have information about dates, registration and details for upcoming events like Tour de Cure.
Parents can also get information and register for the free, weekly Learn to Bike program – where kids ages three and older can learn to balance and pedal in a one-hour class taught by specially trained instructors. Classes are offered every Sunday morning at all Bicycle Village locations beginning May 14 through mid-September. The coach to student ratio is 1:4 and children can return as many Sundays as needed to learn the basics of biking along with safety rules and tips.
The fun continues Saturday evening from 4-6pm when partners Bike Denver and El Rancho Brewing Company will present a beer garden with musical entertainment.
The newest mountain bikes from Scott, Raleigh, and Trek will also be lined up and available for free demos throughout both days – from 9 a.m. to 6 p.m. on Saturday, May 6 and from 10 a.m. to 5 p.m. on Sunday, May 7.
Parents can learn about the Kids Trade Up program, a family-centric program to help parents keep up with the correct bike sizes for growing children. Kid’s bikes purchased at any Bicycle Village store can be returned within two years for a 50 percent discount of that original purchase price towards the purchase of their kid’s next new bike. The program and pricing discount is available as long as the kids remain on child-sized bikes.
“We’ve found that many of our customers are eager to keep their kids excited about cycling by keeping them on the latest equipment but get discouraged by the hassle and expense of getting new bikes every year or two,” explained Randy Bush, regional manager for Bicycle Village. “Creating this program with a continuous 50 percent discount after the first year became the most efficient and economic way to help parents keep their kids on the right-sized bike as they grow.”
Kids Trade Up is available at all Bicycle Village locations. For more information about the Bike Expo, Learn to Bike, or Kids Trade Up, visit

About Vail Resorts Retail
Vail Resorts Retail operates more than 185 specialty stores in and around its 12 resorts in Colorado, Utah, Lake Tahoe and the Midwest as well as in the metropolitan areas of Salt Lake City, San Francisco and Minneapolis. In addition to renting and selling ski and snowboarding equipment, the stores offer gear for a variety of outdoor recreational activities, including hiking, camping, cycling and tennis and outdoor furniture. 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. Vail Resorts’ subsidiaries operate ten world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher in Australia; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is



Joan Christensen

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