Bicycle Village Launches Annual ‘Kid's Trade Up’ Program

07 March 2014
Denver, Colo., March 6, 2014— Kids on bikes is like ice cream on cake—they belong together. The Kid’s Trade Up program, offered by the five Bicycle Village stores along the Front Range in Denver and Colorado Springs, makes it affordable and convenient for parents to keep their children on a properly sized and fitted bike year after year. The goal is to keep growing kids on updated equipment at an affordable price. Parents get up to a 40 percent credit on their previous purchase towards a new bike for juniors within two years of first purchase. As kids grow, they can ride on the newest bikes with the latest technology and safety features while being on the right size bike for their height and weight. Each year, kids are measured and fitted to assure proper fit and the new bike gets a free tune to assure it is cleaned, oiled, adjusted and ready to roll.

This year’s Kid’s Trade Up gets underway at the annual weekend-long Deals on Wheels bike sale beginning at 9am on March 15 and 10am March 16 at the Bicycle Village store at 2802 S. Havana in Aurora; the same opening times on March 22-23 at 2450 Montebello Square Drive in Colorado Springs and finishing up with same opening schedule April 5-6 at 2100 28th Street in Boulder.           

Getting into a new or upgraded road and mountain bikes isn’t just for kids at Bicycle Village. More than 3,000 road and mountain bikes for adults are up to 60 percent off and during the tent sale at the Aurora Bicycle Village. This is the single largest bike sale in Colorado and features models from top manufacturers such as Trek, Bianchi, Raleigh and Scott.  Prices start at $99.99 for Trek rental bikes sold “as is.” Every new bike purchase includes free lifetime adjustments. A selection of bike models and sizes for kids will also be on sale—including enrollment and exchanges in the Kids Trade Up program. Cycling clothing and accessories for kids and adults are also marked down 20-70 percent for the weekend-only sales.

“Colorado is such a bike-centric state with incredible urban and mountain bike trail systems throughout the state and is one of the best places in the country to really enjoy the sport as a family or as a competitor,” explains Hunter Jupiter, promotions manager for Bicycle Village. “We want kids and adults to become lifelong cyclists so we do everything we can to make sure that they get the right bike at the right price, and then support them with a variety of free services to keep their bike in great shape to increase their confidence and safety,” Jupiter concludes.

For more details on Kids Trade Up, Deals on Wheel schedule and complete list of brands and models available, visit

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Joan Christensen

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